Archives & Special Collections celebrates Julius Friedman with Exhibit and Gallery Dedication

Early posters and other works by internationally renowned Louisville artist Julius Friedman are featured in the exhibit Graphic Pioneer: The Early Poster Designs of Julius Friedman, 1965-1980, hosted by Photographic Archives, part of UofL’s Archives and Special Collections (ASC). The exhibit opened with a reception on July 14 featuring the dedication and renaming of the Photographic Archives gallery in Friedman’s honor.

Image of man cut in half and duplicated in reverse beneath layers of yellow graduating to orange in the shape of butterfly wings. A graphic design of Friedman's.
The exhibit announcement features a 1973 graphic work by Friedman promoting the Center for Photographic Studies.

Friedman’s sister, Carol Abrams, donated the bulk of his artistic works to the Photographic Archives after his passing in 2017. Ms. Abrams states, “Julius loved to mentor students and fellow artists. In giving his work to the Archives and Special Collections, students can learn from his work.” Ms. Abrams also generously provided support to renovate the gallery, enhance storage for ASC’s photographic holdings, including Friedman’s work, and prepare the collection for research by the community. This preparatory work is ongoing, but the full collection is expected to be open to the public in 2023.

Shown are five people, four women and one man, holding a large pair of scissors and surrounded by balloons.
ASC Director Carrie Daniels, Libraries Dean Bob Fox, Carol Friedman Abrams, Archivist Elizabeth Reilly and UofL President Lori Gonzalez cut the ribbon to open the newly named Julius Friedman Gallery.

Beloved by the local arts community, Friedman was also highly regarded among international audiences. Perhaps best known for the posters “Fresh Paint” and “Toe on Egg,” Friedman created posters and other graphic works for a broad range of clients. Outside of his design work, Friedman created his own artwork through photography – often printing on unique surfaces like metals and fabrics – as well as sculpture, furniture design, collage, book art, and collaborative video.  While this exhibit focuses on his early posters, the collection includes this broad range of media and formats.

“Julius Friedman was such a significant figure in our local arts scene,” said Carrie Daniels, Director of ASC. “We are delighted to serve as the home of his archive, and to present a slice of it to the community in this exhibition.”

“Fresh Paint” is one of Friedman’s most recognized posters. 1978. By Julius Friedman and Nathan Felde.

Friedman was a graphic design alumnus of UofL and had a decades-long relationship with the University Libraries. His work frequently appeared in ASC exhibits, including a 2012 celebration of Photographic Archives’ 50th Anniversary, which featured Friedman’s photographic capture of a ballerina in mid-swirl. Friedman’s close friend, former Art Library Director Gail Gilbert, inspired one of Friedman’s later efforts, a project titled The Book.  Gilbert suggested that Friedman create works of art from old books that otherwise would have been thrown away, and he ran with the project, taking old books, tearing them, twisting them, boring into them, reconstituting them and creating art. The Book consists of 130 photographs of that art.

Promotional poster for D.W. Griffith Film Series showing graphic design of gray transparent photographs of a man's, film director Francois Truffaut's face duplicated in horizontal rows. In the middle is a row of yellow photographs showing the man's full face at the top and just the lower half of his face in duplicate below.
Truffaut poster, one of a group of posters for the D.W. Griffith Film Series. 1976. By Julius Friedman and Nathan Felde.

Among ASC’s Oral History Center (ohc.library.louisville.edu) digital offerings are two recordings of conversations between Abrams and ASC archivist and local historian Tom Owen. In them, Abrams discusses her memories of growing up with Julius, her older brother and only sibling, and how she came to work alongside him in his studio and then gallery to exhibit and sell his work commercially. Abrams recounts observing her brother’s talent burgeoning in childhood and watching him become successful as an adult. She also talks about establishing a nonprofit foundation in her brother’s name to help young people pursue academic degrees in the arts, the Julius Friedman Foundation (juliusfriedman.org).

The exhibition will run through December 16 in the Julius Friedman Gallery, on the lower level of Ekstrom Library. For more information, contact Elizabeth Reilly (502 852-8730; elizabeth.reilly@louisville.edu).