May I Help You? How Ekstrom Responds, Analyzes and Acts on Your QuestionsPosted: April 3, 2017
By Matt Goldberg, Head, Access and User Services
Have you ever stopped at a desk in Ekstrom Library to ask a question, such as: Do you have any copies of Dan Brown’s new book? Where’s the bathroom? What time does the library close? If you have, our desk staff have carefully recorded the question and answer so that we can determine trends in patron needs and service requests in an effort to improve how our library operates.
Using a program called Gimlet, the Access and User Services Department (AUS) records every question and answer asked at the west, east, and technology desks, and this data is reviewed weekly by departmental staff. Beyond looking to make sure our staff is giving correct information, we do significant work to refine, manipulate, and extrapolate the hundreds of questions asked per week.
The collection of these questions is quite labor-intensive, thanks to the frequency of questions asked by patrons. From June 2015 to May 2016, there were nearly 32,000 questions asked at the desks, an average of more than 2,600 per month, or about 90 per day. Each question is tagged by the desk staff to group them into easily sortable categories (internal directions, policy, technology, research, etc.) so that we can go back and look for data trends.
You might wonder how we use these trends to make decisions. For instance, in early 2015, we noticed that there were an abnormally high number of printing and copying questions being handled by desk staff at the east and west desks. To alleviate this we opened the technology desk in the computer commons to give students more direct technology help. In another instance, high levels of directional questions have led to improved signage across the building to help patrons find what they are looking for with more visual cues.
We routinely examine trends in the data to examine our own processes and policies. Last semester we opened the east side of the building until 2 a.m., a move that was fueled by a combination of student suggestions, gate count data, and Gimlet numbers that showed students in the building later in the evening than usual. We periodically run visualization reports of the data to see how users are asking their questions, producing word clouds like the one above.
So the next time you ask a question in Ekstrom, just know, we are listening and always looking to be of better assistance!