Mid-century Louisville

The University of Louisville Libraries’ Digital Collections has a colorful new addition: the Martin F. Schmidt Photos of Louisville, ca. 1956-1966. These 573 color snapshots document buildings in downtown Louisville, Kentucky, in the 1950s and 1960s, before urban renewal and federal highway construction made major changes to the architectural landscape.

ULPA 1998.09.424

609 West Walnut Street, Louisville, Kentucky. Image Number ULPA 1998.09.424 in Martin F. Schmidt Photos of Louisville 1956-1966, University of Louisville Photographic Archives.

The photographer, Martin F. Schmidt (1918-2010), worked in his family’s Coca-Cola bottling business in Louisville before pursuing a degree in library science and applying his interest in local history to positions in the Louisville Free Public Library’s Kentucky Division and the Filson Club (now Filson Historical Society). He also published Kentucky Illustrated: The First Hundred Years (Lexington: University Press of Kentucky, 1992), a selection of prints he collected documenting Kentucky’s first century. Schmidt was also a major supporter of the Kentucky Historical Society in Frankfort, where a library is named in his honor.

The albums he donated to the University of Louisville Photographic Archives (now part of Archives & Special Collections) include churches, schools, offices, and industrial buildings from the Phoenix Hill neighborhood to Portland and from the Central Business District out to the Russell and California neighborhoods. The saturated color images show late nineteenth century architecture with neon signage, painted advertisements (similar to those documented in our Ghost Signs of Louisville digital collection), mid-20th century automobiles, and pedestrians. Many of the buildings depicted have since been razed.

ULPA 1998.09.288

Martin Rosenberger Wallpaper Co., Miller Automatic Sales Company, and Royal Wallpapers, Inc., 525-19 West Market Street, Louisville, Kentucky. Image Number ULPA 1998.09.288 in Martin F. Schmidt Photos of Louisville 1956-1966, University of Louisville Photographic Archives.



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